In Singapore, we have a wide variety of fast food chains. There's KFC, Macs, Long John Silver's and Burger King as well as Carl's Jr, just to name a few.Honestly. Diesel Fried Chicken? Does it mean the chicken is fried in diesel? And therefore extra greasy? Sounds quite gross to me, come to think of it.
Alright. Let's analyse this.
Diesel Fried Chicken is a noun phrase and the head noun is "chicken". Therefore Diesel and Fried are premodifiers because it comes before the head noun and describes the chicken.
Because the word 'fried' is an adjective, we can safely establish that this particular place is like a fast food joint and sells fried chicken. All of us can understand that.
Now, how about the word 'diesel'?
If 'diesel' and 'fried' had a hyphen in-between, as in 'diesel-fried', then it carries the meaning that the chicken is, indeed, fried in diesel.
However, in this case, I'm guessing 'diesel' is a noun that modifies the head noun because it really stands for a brand name. Like Do & Me's Fried Chicken or Popeyes' Fried Chicken.
Get it? So while this sign is not grammatically incorrect, it is not entirely accurate either. It would have been clearer if Diesel was Diesel's.
Picture taken from: http://www.guy-sports.com/humor/pictures/picture_road_signs.htm
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